Introduction
The rising popularity of artificial intelligence has been nothing but remarkable. With its rise, even the marketing sector has picked up on this technology to promote their products and grow their businesses. No matter your business size, you should make use of these AI-powered marketing tools as they have exponentially increased the level. The AI’s services range from generating marketing strategies to AI guidance on boosting your business. It doesn’t end there as it also provides other noteworthy services that can assist you moving forward. With this, we have compiled a selection of the best AI tools for marketing that can help you create innovative strategies and give you an edge over your competitors.
Beacons AI
Beacons AI is an AI-powered marketing tool that combines the technology and the knowledge of the marketing industry to form a platform that links all of your social networks in one place, and it also allows its users to create landing pages for advertising their products, brands or to monetize their pages. Beacons AI offers several notable features, such as free hosting, a brand database that acts like a hub where creators can reach out to certain brands, and voice customization. With Beacons AI, you can generate convincing pitches to another brand; all you have to do is select the targeted brand and choose the desired tone, and the AI will generate your desired pitch in a few seconds, which can also be further personalized, thanks to the editor.
Pros
- Has the tone of voice customization
- Generate high-quality content
- A very beginner-friendly UI
Cons
- Analytic features
DeepBrain AI
Launched in 2016, DeepBrain AI is an AI-powered video creation tool that uses the text-to-video prompt to generate high-quality videos. DeepBrain AI’s interface is easy to navigate through, and it allows users to create quality videos with realistic AI avatars, which they can further customize to align with their brand or product. DeepBrain AI has a lot of useful features such as the PowerPoint to video converter, which allows you to convert your PowerPoint into video presentations with an AI avatar, URL to video converter, where you can convert online content into AI videos by simply inputting the URL and a wide selection of templates for your AI video. Moreover, you can also replace the built-in AI voice with an authentic one by recording your voice and uploading it to the video. DeepBrain AI gives you the best and easiest way of creating impressive AI videos in just a minute for you to announce your brand to the world.
Pros
- It boasts over 100 AI avatars and 60+ templates
- The AI models are realistic and of the highest quality
- Provides you with a wide selection of tools for editing videos
- Offers over 80 languages for converting text-to-video
Cons
- There is no option to preview the video
- Can’t add captions
Phrasee
Phrasee is an AI-driven tool that focuses on generating, optimizing, and analyzing marketing content in real time, and it is designed to help increase your clicks, conversions, and customer engagement. Phrasee mainly focuses on brand language optimization, and with its powerful marketing-driven AI, you can generate on-brand content for emails, Facebook, and Instagram. You can also track how your content is performing and what brand messages are clicking or not clicking with your targeted audiences based on data taken by the AI, it doesn’t end here as you can generate push notifications accompanied by your brand’s unique tone across the digital world thanks to Phrasee AI’s machine learning technology.
Pros
- Offers brand protection
- Data-driven content
- Simplistic UI and AI results are generated quickly
Cons
- The price of the plans can be quite expensive
Flick
Flick is an AI marketing tool that acts like a social media assistant, it focuses on generating content specifically for social media. Flick’s AI is designed to assist you with brainstorming for creative topics and themes, planning for different ways to post them, and generating various content based on those ideas. Furthermore, Flick gives you the option to choose your preferred writing style, to choose custom captions and their length, and tone of voice. [1] Flick also provides features like hashtag searcher and auto-suggested hashtags to assist with content engagement and the process of scheduling the timings for your post can be done with a single click thanks to its drag-and-drop scheduling function.
Pros
- Post-scheduling, AI idea brainstorming, and other features
- Saves a lot of time
- AI caption writing
Cons
- Needs improvements in crafting certain contents
Rapidely
Rapidely is an AI-powered marketing tool that is powered by GPT-4 technology, it is designed to enhance social media management and to generate social media-focused content to bring in more engagements. Rapidely offers a variety of features, such as the ability to collaborate with teams, multiple accounts, the Carousel Maker that generates on-brand carousels, and much more. Rapidely also has an inbuilt caption generator that generates eye-catching captions that resonate with your brand and also keeps you in the game by providing the latest sound trends for your posts.
Pros
- The plans are very affordable
- Incorporated AI chat
- Offers countless social media content ideas
Cons
- No calendar-sharing feature
Acrolinx
Acrolinx is an AI-powered marketing tool that is designed to improve the quality of your content, create compelling branded content, and make content creation more effective. Acrolinx AI offers various features that will help your content align with your brand, such as the content analyzer that shows if your content is meeting your expectations and an analytics feature that shows you the problems regarding your content and offers suggestion on how to improve it. Additionally, Acrolinx helps you set goals and provides guidelines to help you achieve them; you can further edit your content by setting its tone, writing style, and grammar.
Pros
- Multichannel Tracking
- Campaign Insights
- Performance Tracker
Cons
- No free trial
Optimove
Optimove is an AI marketing tool that collects data from various platforms and combines all of the information for its users to see in a dashboard. Optimove uses its AI tool called “Optibot” to make use of the information collected and formulate a complete personalized plan for its users. Not only that, but you can also view and analyze these data and create your own marketing strategy. The strategies generated by Optimove focus on increasing customer engagement and retention, which makes it a perfect software for businesses and entrepreneurs.
Pros
- Provides real-time, rich historical, and predictive customer data
- Excellent customer service
- AI-led multichannel journey orchestration
Cons
- The learning curve seems quite steep
Brandwatch Consumer Intelligence
Brandwatch is an AI marketing platform that was launched in 2007 and focuses on social media management and analytics. Brandwatch offers various tools, such as its consumer intelligence (CI) platform to track its online presence, gather insights, etc., so that its users can understand their customers and their brands better. It also makes use of those insights to suggest areas where they can improve. The reason why Brandwatch is so trusted is because it has been around for a decade and has a treasury of valuable data that they have acquired over all those years, using those data Brandwatch offers a personalized, in-depth understanding of what your customers think of your brand and products.
Pros
- Has accumulated a decade's worth of data
- Impressive data visualization
- Helps with monitoring various social media sources
Cons
- Due to its rich data, beginners might have trouble navigating this software.
Smartwriter.ai
Smartwriter.ai is an AI-driven marketing tool that is designed to generate personalized emails for its users. Smartwriter.ai aims to increase customer engagement with automated emails, it generates email introductions for you that are based on the data derived by the AI, which saves a lot of your time. One of the standout features of Smartwriter.ai is it allows you to incorporate third-party tools and platforms, which will further progress and enhance your cold email outreach process. It doesn’t end here as it also offers email finders and verifiers, email copies, content expander, and many other features.
Pros
- LinkedIn Chrome Extension is present
- Topnotch customer service
- Minimal manual intervention is required
Cons
- Outputs are not 100% accurate
Trellis
Trellis is a marketing platform powered by artificial intelligence (AI) and machine learning technology that uses historical performance data to generate the most relevant and compelling ad campaigns for your e-commerce business. Thanks to its state-of-the-art AI technology, Trellis ensures that your products are priced correctly by going through similar product prices. This allows you to remain competitive and your profits are maximized. The Promotion Module tool of Trellis makes use of past data on prices to allow you to predict the ROI before initiating your operation.
Pros
- Assists you with ad placements
- The UI is easy to comprehend and navigate
- The plans are affordable
- Generates a wide range of reports that can be used in different formats
Cons
- Steep learning curve
Emplifi.io
Emplifi.io is an AI marketing platform that is designed to help your brand provide the best customer experience. Through their advanced and intuitive UI, you can manage your social media profiles through the dashboard and post engaging content on all social media platforms. It also provides you with performance insights into your brand and how well they fare amongst other brands. Emplifi.io is focused on helping you create better relationships with your customers, enhancing engagements, and revenue by maximizing your reach and providing your customers with personalized experiences that they are looking for.
Pros
- Easy-to-use intuitive UI
- Excellent customer support services
- Universal dashboard to cater to all your needs
Cons
- The analytical feature doesn’t work well on some social media platforms
Brand24
Brand24 is an AI marketing tool that is designed to monitor your brand while also providing various tools that will provide you with insights into your performance. It collects data from several online platforms and uses that data to provide you with real-time feedback on your brand, product, business, or keyword. Brand24 offers a plethora of features such as hashtag monitoring, email reports, sentiment analysis, top public profiles, etc. With Brand24, you can monitor your brand reputation and resolve any marketing issue quickly.
Pros
- It provides you with real-time monitoring
- The UI is beginner-friendly
- Has a 2-week free trial and doesn’t require a credit card connection to access it
- Let’s you export your data
Cons
- The mobile app could use more improvements
MarketMuse
Launched in 2013, MarketMuse is an AI-powered marketing tool that generates long-form content for you such as articles, emails, blogs, sales copy, etc. Powered by AI and machine learning technology, MarketMuse analyzes your content thoroughly, generates it, and provides you suggestions to further enhance the content. The two main features of MarketMuse involve an Inventory where you can view and track all your current content on your website and an Application that provides you with the tools to aid you in researching and planning your future content. Additionally, it also provides a content brief that serves as a guide to point out what topics you should cover, the main keywords to target, and a general word count.
Pros
- Saves you a lot of time with doing content audits
- Helps with content optimizations and in ranking your content better than your competitors
- SERP Rank Tracking
Cons
- It is expensive
- Beginners may find its UI quite complex
DeepL
DeepL is an AI-powered translating tool that uses artificial neural networks to translate any written text into various popular languages in a short amount of time. DeepL allows you to market your content internationally by providing fluent translation for 28 languages and offering almost 650 possible translation combinations. The difference between DeepL and other translation tools is that it can grasp the subtle differences among languages when translating and understands the context of the text, which leaves you with a fluent text that is accurate and easy to comprehend.
Pros
- Mostly accurate
- The free version is available
- Makes improvements based on the feedback received
Cons
- Limited amount of languages
Seventh Sense
Seventh Sense is an AI marketing tool that is designed to generate emails for your brand and deliver them to your customers at the right time. Seventh Sense makes use of hyper-personalized data to gain insights on your customers and use it to increase your sales, engagements, raise brand awareness, and eliminate any bad customer experiences. Seventh Sense’s personalized services allow you to engage with your customers in a better way, sending them an email during the period when they are more likely to open them, increasing email delivery, and much more.
Pros
- Easy to use
- Dashboard is available for send times
- Shows when your contacts are most likely to open your emails
Cons
- The UI could use a visual upgrade
Zapier
Zapier is an AI-powered marketing tool that assists with streamlining workflows, connecting various apps, and automating repetitive tasks. Zapier lets you create custom automated workflows called “Zap”, which is done by triggering an event in another app that starts the automation process, and that trigger connects various other apps together.
Pros
- Zapier is affordable and versatile
- It gives you the ability to connect two or more applications.
- Zapier is easy to understand and one doesn’t need any prior coding experience
- Saves you time from menial tasks and lets you focus on what matters
Cons
- No free trial
Ocoya
Ocoya is an AI marketing tool that allows you to generate social media content and schedule your content for different social media platforms. Ocoya offers more than thousands of templates to choose from, along with various tools to assist you in customizing your content without any professional help. Along with that, Ocoya also offers various other features such as AI copywriting, an analytics dashboard to monitor how your campaign is doing, integration with other apps like Shopify and WooCommerce, etc. Ocoya is designed to level up your content creation and help you make your mark in the social media world.
Pros
- User-friendly UI
- Offers a free plan
- Fast and reliable customer service
Cons
- The Copywriting AI could see some improvements
HubSpot
Launched in 2006, HubSpot has been around for more than a decade now and is seen as a veteran in the industry. HubSpot is an AI-powered marketing platform that is designed to help you market and sell your brand or products efficiently by boosting your ROI, aligning the objectives of the sales and marketing team, and generating and optimizing your marketing campaign to bring in more qualified leads. [2] HubSpot also provides various functions, such as CRM (customer relationship management) integration, social media analytics, email marketing, and lead generation. HubSpot is easy to navigate through due to its interactive and intuitive AI. It has also implemented chatbots to guide and assist you with anything you need.
Pros
- Offers a 7-day free trial
- HubSpot invests in educating its customers
- A convenient platform that provides everything you need in one place
- Easy to use thanks to its drag-and-drop features and easy-to-follow navigations
Cons
- It is expensive
- Reporting features aren’t that diverse or detailed
Chatfuel
Chatfuel is an AI-powered no-code bot-building tool that allows you to build AI-powered chatbots that are capable of understanding and having deep conversations with your customers. Chatfuel provides 24/7 immediate responses to any customer-related inquiries and generates leads through instant engagements with the buyers. Chatfuel offers all the necessary features that you will need in chatbots, not only that it also offers other features, such as keyword detection, and automation functions to cater to the different needs of each customer. Moreover, you can customize the platform according to your personal preferences, thanks to the availability of options in templates and themes.
Pros
- It helps you build simple bots quickly and efficiently
- Good outbound webhook support
- The UI is easy to use and straightforward
- Your personalized bot can be utilized for various marketing tasks
Cons
- Little support for non-linear conversations
- NLP has limitations
Albert.ai
Albert.ai is an AI-powered marketing platform that is designed to manage all features of a digital advertiser’s paid campaign. It uses the technology of Robotic Process Automation to personalize and optimize your ad content across all online platforms such as Facebook, Instagram, YouTube, and more. [4] Albert.ai focuses on managing and providing you with the most accurate data for a successful marketing and advertising campaign and increasing your ad ROI while letting you be more flexible and giving you more free time to focus on other tasks.
Pros
- Optimizes and manages campaigns 24/7 across all online platforms
- Saves you time by automating various tasks
- It improves customer experience and enhances creativity
- Uses AI to provide new customer insights
Cons
- It is expensive
Userbot.ai
Userbot.ai is an AI-powered platform that is designed to build, deploy, and analyze chatbots on your website and across all online platforms, such as Facebook Messenger, Whatsapp, and Telegram. Userbot has a learning mechanism. When it can’t identify a customer’s inquiry, it will hand over that case to a human operator and observe and learn from the exchange between the customer and operator. Userbot’s AI also provides important customer data, which you can use to analyze how impactful your sales have been and locate areas that require improvements. Overall, Userbot’s main focus is to automate customer interactions so that they get the best experience possible.
Pros
- Simple and intuitive UI
- Excellent customer services
- Offers plenty of options for customizations for chatbots
Cons
- Needs more in-depth dialogue options
Conclusion
With the recent explosion in popularity of the capabilities of artificial intelligence (AI), its use has been a game changer due to its ability to perform various tasks such as content generation, managing campaigns, chatbots, editing, language translation, and many more in just a few seconds. For that reason, companies and individuals have shifted their focus to AI and started incorporating it into their work to improve and enhance their system so that their current output and revenue increases efficiently. The future of AI is ever-changing, with more new and capable AIs making their mark, but one sure thing is that it will continue to be a reliable tool that will improve productivity and help us achieve exceptional results.